Management Team

Sebastian Baldwin was appointed President of TRADER Corporation in July, 2011. He is responsible for TRADER’s success and profitability as the No. 1 digital automotive brand for Canadians.
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Jim Selzer is the Chief Financial Officer for TRADER Corporation. In this capacity, he is responsible for all finance, accounting, treasury, tax, credit and collections, corporate program management, investor/bondholder communications…
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Roger Dunbar joined TRADER Corporation in April, 2012 to lead TRADER’s Consumer and Business-to-Business Marketing efforts, along with Business Intelligence.
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Lynn Frazer has served as a core leader on the Human Resources team at TRADER Corporation since 2003. Following the creation of TRADER in 2006, Lynn played an integral role merging the former businesses’ operations and harmonizing HR practices across…
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Normand Théberge is Vice President Strategy and Dealer Solutions at TRADER Corporation, leading TRADER online Re-Marketing solutions for automotive dealers in Canada. Normand focuses on helping dealers grow their business by providing industry leading…
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Edwin Ulak was appointed VP TRADER Marketplace in January 2012. His mandate is to create the #1 destination in Canada for buying and selling vehicles online quickly, easily and confidently. Edwin is responsible for autotrader.ca with a goal…
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Allen Wales was appointed VP Technology in April 2012 and has worked for autoTRADER.ca for over 9 years in a variety of leadership roles within the IT group. His mandate is to manage autoTRADER.ca’s engineering teams delivering high capacity…
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Jeff Woolcock was appointed Vice-President, Sales & Call Centre Operations in January 2012, with a mandate to transform the sales and service organization to drive digital growth and deliver outstanding service to our customers.
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