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Sebastian Baldwin
 President
Sebastian Baldwin was appointed President of TRADER Corporation in July, 2011. He is responsible for TRADER’s success and profitability as the No 1 digital automotive brand for Canadians.
Mr. Baldwin came to TRADER Corporation from U.K.-based Trader Media Group. He was part of the executive team in the capacity of Group Director of Digital. He was responsible for the commercial growth of TMG’s core asset autotrader.co.uk, where he delivered double digit growth at both the top and bottom line over his tenure. Previous to that role he was the Director of Mobile for autoTRADER.co.uk where he developed a successful mobile strategy for the U.K., Ireland, South Africa and Italy, achieving substantial growth for the company’s mobile platforms.
Mr. Baldwin has had a distinguished career spanning online & mobile media, classifieds, directories and search. He previously led strategy, product development and commercialization at Sensis’ Mobile Group, where he launched Australia’s first mobile location-aware search engine for Yellow Pages. He has also spearheaded leading lifestyle and mapping websites in Australia, for CitySearch® and Whereis.
Mr. Baldwin is core to TRADER Corporation’s strategy of continuous growth in the online automotive landscape, where he is accountable for all business disciplines.
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